Design Thinking and the New Spirit of Capitalism by Tim Seitz

Design Thinking and the New Spirit of Capitalism by Tim Seitz

Author:Tim Seitz
Language: eng
Format: epub
ISBN: 9783030317157
Publisher: Springer International Publishing


In this sequence, I was able to observe how collected data is processed in design thinking. In the words of my informants, this is the moment in which the foundation for user-friendliness is laid. I could describe what transpired in the sequence—the transposition of data points onto sticky-notes, the arrangement of notes in quadrants, and finally, sketching Heike—as a form a qualitative social research, a traditionally scientific praxis that is applied in this new context to identify users’ needs and to address them with the respective products and services. I could just carry over what the process calls itself into my own study, but were I to do so, I would only be reproducing design thinkers subjective accounts. To describe the praxis of generating personae as qualitative social research would transform it into something it is not. I would like to avoid this (scholastic) mistake. The sociology of translation is not interested in whether or not design thinking is associated with qualitative research. Instead, it supplies a vocabulary that enables me to describe the sequence without reiterating such things as gathering users’ needs. This authorizes a sociological description that successfully “make[s] a difference” (Hirschauer 2006: 439).



Download



Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.